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I took a branding class at one point, and our second project was self-directed. Rather than create a visual identity for a make-believe museum or my parents' friend's dog walking business, I created a visual identity for a people.
The State of Jefferson is an area in Northern California and Southern Oregon that has been advocating for secession from their respective states since 1941. The secessionist movement has a rich history that was insanely fun to research. As a California native and a current Oregonian, I've always been captivated by the beautiful region that is Jefferson.
Jeffersonians are a diverse collection of people. They are fiercely independent, crafty, innovative, reverent of nature and stubborn as all hell. This visual identity celebrates their differences, because really, the only thing that unites them is that they're all different.
Branding and Identity
Taught by Kate Bingaman-Burt